Marketing Analytics

This course will take a digitally driven approach to marketinganalytics, an exciting field undergoing explosive growth and highdemand. The course will emphasize the practical methods usedto measure, manage and analyze consumer information. Topicscovered will include making sense of the digital media landscape,demand forecasting and predictive analytics, performanceevaluation, and Google Analytics. Upon completion of thiscourse, students will have gained the knowledge and skills thatdirectly translates to modern marketing practices.