Entrepreneurship (ENT)

ENT 2000- Principles of Entrepreneurship and Planning New Ventures - 3 credits

This course is for students who would like to understand the business planning process and underlying concepts associated with successful startup ventures, “Intrapreneuring” (internal/corporate venturing) and an emerging concept known as “Entrepreneuring” (Neck, et. al), which supports newness promoted by individuals or groups in any type of organization, such as new ideas, markets, ventures, products, institutions, etc. This course will require you to understand the “building blocks” of successful ventures, and then apply a “customer development” technique using a systematic method.

Prerequisite: BUS 1000.

ENT 2010 - Business Research: Tools and Techniques for Data-Driven Decision - 3 credits

Alternate Semesters

This course is designed to provide students with advanced research skills and analytical tools necessary for successful entrepreneurship, strategic planning, management consulting, and marketing. Through a combination of lectures, case studies, and hands-on projects, students will learn how to conduct effective research, analyze data, and apply their findings to make informed business decisions. Emphasis will be placed on real-world applications in various business contexts, with a particular focus on developing competitive strategies, identifying market opportunities, and consulting practices. Students will develop the fundamental technical knowledge and skills needed to conduct effective primary and secondary, qualitative and quantitative research and to analyze and communicate findings and conclusions. (Same course as MRKT 2010).

Prerequisites: BUS 1000, MATH 1150, MRKT 2050.

ENT 3000 - Entrepreneurship: Launching a New Venture - 3 credits

This course allows students to apply entrepreneurial concepts, including opportunity evaluation, value creation, and startup management. Students learn how to recognize unfulfilled customer needs in the market and problem-solve to fill those gaps through innovation. Students work in teams to identify business opportunities, understand the needs of stakeholders, develop solutions, and pitch their proposals to supporters and investors. This accelerator-style course will prepare students to apply lean startup, entrepreneurship, and intrapreneurship concepts toward developing their own startups or advancing their position as industry professionals.

Prerequisites: ENT 2000 and ENT 2010.