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Sport and Recreation Management (SRM)


SRM 1000 - Introduction to Sport and Recreation Management - 3 credits

Fall Semester

This introductory course will address the different managerial components of the sport and recreation industries. The student will be introduced to management principles related to planning, organizing, staffing, leading, and controlling. Topics to be covered will include but are not limited to sports organizations, recreation, intercollegiate athletics, communication, event and facility management, sports medicine, professional sports, marketing agencies, and international sports. The student will be exposed to different career opportunities and trends in sport and recreation management.


SRM 2000 - Sport and Recreation in Society - 3 credits

Fall Semester

This course explores the relationship of competitive and recreational sports to social and cultural aspects of society. Sport and recreation are analyzed as an important social institution that influences and is influenced by the larger society. Therefore, they uniquely influence the economics, finances, strategic planning, business management, collective bargaining, unions and overall management of the two industries. Topics will include issues concerning ethics, race, gender, deviance, and social problems, and youth socialization about sports. The course is designed to introduce the student to how society influences the business culture and management of sport and recreation.

Prerequisite: SRM 1000.


SRM 2010 - Sport and Recreation Administration - 3 credits

Fall Semester

This course provides knowledge and awareness of the rules and laws governing various sport participants and organizations. Students will become aware of organizational behavior, leadership, and human resources management as it applies to the sport and recreation industries. Students will examine how these rules impact strategies within the organization related to pricing, sponsorships, endorsements, and media among others.

Prerequisite: SRM 1000.


SRM 2020 - Sport and Recreation Marketing & Revenue Streams - 3 credits

Fall Semester

This course is designed to give students an understanding of the marketing process as it applies to the sport and recreation industries. Topics will include market research techniques, pricing, promotional developments, strategies, and advertising in collegiate, recreational, commercial, and professional environments, as well as the use of sports/athletes as promotional tools for non-sport products.

Prerequisite: SRM 1000.


SRM 2030 - Sport and Recreation Facility & Event Management - 3 credits

Spring Semester

This course focuses on the principles and practices necessary to plan, develop, promote, operate and maintain sporting events, athletic centers and recreational facilities. Emphasis is on issues concerning personnel, finance, profitability, security, concessions, convention centers, event scheduling, equipment management, facilities maintenance and topics related to liability and risk management.

Prerequisite: SRM 1000.


SRM 2040 - History of Women in Sport - 3 credits

Every Year

From the unsung heroines to the modern-day superstars, this course will study the achievements of women in sport and the challenges they faced throughout American history. Through an analysis of historical events and implementation of Title IX, students will explore the foundations of current issues surrounding women in sport. Emphasis on twentieth century athletes and events including Billie Jean King and the “Battle of the Sexes”, All-American Girls Baseball League, the WNBA, Althea Gibson, Florence Griffith Joyner, Mia Hamm and the US Women’s National team, and sports-legend Babe Didrikson Zaharias.


SRM 2050 - Principles of Coaching - 3 credits

Every Year

This course is a comprehensive introduction to the sport coaching profession with emphasis placed on sport at the high school, intercollegiate and club levels. Consideration is also given to coaching at other levels, such as youth and recreational programs. This course focuses on major coaching theories, methods, practices, and outcomes. Students will gain an understanding of various coaching responsibilities and team organizational procedures. Students will complete a detailed team budget, their own coaching philosophy and reflection assignments. The primary goal of the course is to develop and enhance students' knowledge and understanding of the concepts and techniques of coaching.


SRM 2060 - Sport Media and Communication - 3 credits

Offered periodically within a three-year academic cycle

This course examines the concepts of sport communications and media relations for students considering careers in sports media, marketing, coaching, athletic administration, or related fields. Emphasis is on developing necessary skills, techniques, and recommended media relations practices. Students will complete projects using Adobe Creative Cloud.


SRM 3000 - Sport and Recreation Legal Studies - 3 credits

Spring Semester

This course will examine the legal issues arising out of the areas of amateur and professional sports. Discussion of amateur sports includes the roles, rules and activities of the NCAA and questions involving amateurism, eligibility, sex discrimination and antitrust. Discussion of sports includes professional sports leagues, recreation, labor relations, contractual questions and representation. Issues important to both areas include violence in sports, drug testing, criminal, tort issues, and sponsorship endorsements. Students will examine the role of sports and how it interacts with business, society, and the law. Current events and their effect on the system will be an important part of course studies.

Prerequisite: BUS 2250 and SRM 1000.


SRM 3010 - Sport and Recreation Strategy and Leadership - 3 credits

Spring Semester

This course aims to provide students with both practical and theoretical understandings of how business strategy and leadership can be applied to the sport and recreation industries. Theories on strategic management and leadership with be discussed and applied throughout the semester. Additionally, this course equips students with a framework for understanding business strategy, leadership and ethics in sport and recreation management for better decision making.

Prerequisite: SRM 1000 and Junior/Senior standing.


SRM 3020 - Sport and Recreation Governance and Policy - 3 credits

Spring Semester

This course takes a broad look at the way sport is governed in today’s world. More specifically, it examines how sport organizations interact and coordinate with numerous policy actors from inside and outside the sport realm to facilitate and coordinate the mechanisms of governance. Therefore, governance is examined not as exercise of power but more as a complex mechanism of coordination. This course aims to foster critical thinking, writing and discussion about the complex role of governing sport organizations. More specifically, by (1) understanding the role of critical stakeholders within the process of governance; and, (2) by examining how broader institutional forces, such as culture, politics and power can also affect the governance of sport organizations. Junior/ Senior Standing.

Prerequisite: SRM 1000 and Junior/Senior standing.


SRM 3050 - Business of Coaching - 3 credits

Every Year

This course goes beyond the basic principles of coaching and addresses advanced topics in coaching including talent identification, talent development, and the effective skills needed for successful recruitment. The course makes extensive use of case studies and analysis of practical coaching situations for the betterment of coach development. Students will observe various coaches and will analyze and debate issues such as ethical conduct, team rules, and team values. Students will create a master/seasonal plan for a sport including daily practice plans, conditioning program, recruitment strategies, and financial budget.

Prerequisite: SRM 2050.


SRM 3090 - Seminar – Sport & Recreation - 3 credits

Spring Semester

This capstone course will integrate previously studied topics in sport and recreation management courses through in-depth case studies, student thesis’s and class discussions. Emphasis will be placed on strategic planning and problem solving while focusing on current issues, trends, and problems in the sport and recreation management industries. This is a writing intensive course and students will be expected to write a thesis on their designated topic of choice within the sport and recreation management industries. Additionally, students will have to pass a comprehensive exam to pass the course.

Prerequisite: SRM 1000 and Junior/Senior standing.