Sport and Recreation Management (SRM)
SRM 1000 - Introduction to Sport and Recreation Management - 3 credits
Fall and Spring Semesters
This introductory course will address the different managerial components of the sport and recreation industries. The student will be introduced to management principles related to planning, organizing, staffing, leading, and controlling. Topics to be covered will include but are not limited to sports organizations, recreation, intercollegiate athletics, communication, event and facility management, sports medicine, professional sports, marketing agencies, and international sports. The student will be exposed to different career opportunities and trends in sport and recreation management.
SRM 2000 - Sport and Recreation in Society - 3 credits
Spring Semester
This course explores the relationship of competitive and recreational sports to social and cultural aspects of society. Sport and recreation are analyzed as an important social institution that influences and is influenced by the larger society. Therefore, they uniquely influence the economics, finances, strategic planning, business management, collective bargaining, unions and overall management of the two industries. Topics will include issues concerning ethics, race, gender, deviance, and social problems, and youth socialization about sports. The course is designed to introduce the student to how society influences the business culture and management of sport and recreation.
Prerequisite: SRM 1000.
SRM 2010 - Sport and Recreation Administration - 3 credits
Fall Semester
This course provides knowledge and awareness of the rules and laws governing various sport participants and organizations. Students will become aware of organizational behavior, leadership, and human resources management as it applies to the sport and recreation industries. Students will examine how these rules impact strategies within the organization related to pricing, sponsorships, endorsements, and media among others.
Prerequisite: SRM 1000.
SRM 2020 - Sport and Recreation Marketing & Revenue Streams - 3 credits
Spring Semester
This course is designed to give students an understanding of the marketing process as it applies to the sport and recreation industries. Topics will include market research techniques, pricing, promotional developments, strategies, and advertising in collegiate, recreational, commercial and professional environments, as well as the use of sports/athletes as promotional tools for non-sport products.
Prerequisite: Sophomore standing.
SRM 2030 - Sport and Recreation Facility & Event Management - 3 credits
Spring Semester
This course focuses on the principles and practices necessary to plan, develop, promote, operate and maintain sporting events, athletic centers and recreational facilities. Emphasis is on issues concerning personnel, finance, profitability, security, concessions, convention centers, event scheduling, equipment management, facilities maintenance and topics related to liability and risk management.
Prerequisite: SRM 1000.
SRM 2040 - History of Women in Sport - 3 credits
Every Year
From the unsung heroines to the modern-day superstars, this course will study the achievements of women in sport and the challenges they faced throughout American history. Through an analysis of historical events and implementation of Title IX, students will explore the foundations of current issues surrounding women in sport. Emphasis on twentieth century athletes and events including Billie Jean King and the “Battle of the Sexes”, All-American Girls Baseball League, the WNBA, Althea Gibson, Florence Griffith Joyner, Mia Hamm and the US Women’s National team, and sports-legend Babe Didrikson Zaharias.
This course meets the Curry Core Diversity requirement.
SRM 2050 - Principles of Coaching - 3 credits
Every Year
This course is a comprehensive introduction to the sport coaching profession with emphasis placed on sport at the high school, intercollegiate and club levels. Consideration is also given to coaching at other levels, such as youth and recreational programs. This course focuses on major coaching theories, methods, practices, and outcomes. Students will gain an understanding of various coaching responsibilities and team organizational procedures. Students will complete a detailed team budget, their own coaching philosophy and reflection assignments. The primary goal of the course is to develop and enhance students' knowledge and understanding of the concepts and techniques of coaching.
SRM 2060 - Sport Media Communications and Public Relations - 3 credits
Offered periodically within a three-year academic cycle
This course examines the concepts of sport media and public relations for students considering careers in sports marketing, media, public relations, coaching, athletic administration, or related fields. Emphasis is on developing necessary skills, techniques, and best practices for media and public relations. This course examines many of the current distribution platforms and the tools to create media for these outlets. In this course, students will create graphics and material using the most relevant applications for entry-level in the sport industry.
SRM 2070 - Sport Motivation and Performance - 3 credits
Offered periodically within a three-year academic cycle
This course will introduce students to the behavioral, cognitive, and social psychology in athletes and recreational sport participants. It will explore theoretical concepts as well as practical techniques and strategies useful to coaches, teachers, athletic trainers, physical therapists, and others who work with athletes. This course will examine athletes’ health and well-being including stress, unhealthy behaviors, and burnout. It will discuss how goal setting, emotion regulation, character development, self-confidence and mental imagery can be incorporated to improve performance. Lastly, it will explore the mental recovery process from sport injuries and career transition for collegiate and elite athletes.
SRM 2080 - Collegiate Sport Administration and the NCAA - 3 credits
Fall Semester
This course will examine important elements of collegiate athletics management including compliance, athlete eligibility, alumni relations, marketing, and corporate sponsorship. The course will also cover NCAA rules and regulations along with the complex history of collegiate athletics. This course presents information that helps students better understand and administer various collegiate athletic programs and prepares students for an administrative position in collegiate athletics.
SRM 2100 - Applied Sport Management - 3 credits
Fall Semester
This course will apply the four functions of management to the sport industry and provide an in-depth analysis of the relationship between business and sport. Students will learn about various sectors within the industry such as professional leagues, sporting goods, fitness and recreation, high school, and collegiate sport.
Prerequisite: SRM 1000.
SRM 3000 - Sport Law, Athlete Representation and Labor Relations - 3 credits
Spring Semester
This course will examine the foundations of legal issues in sport, with a particular focus on tort law, the role of agents and athlete representation, and labor relations and collective bargaining. This class will cover three prongs. First, the impact of tort law (i.e., unintentional and intentional) on sport organization business operations. Second, the job of agents regarding contract negotiation and other key aspects of representation. Third, labor relations systems in collegiate professional sports in the United States, including labor relations, labor law, and the unionization and bargaining history focusing on professional sport leagues (e.g., Major League Baseball) and present-day collegiate athlete labor movements. The course will include mock trials and negotiations to simulate real-world situations.
Prerequisite: BUS 2250 and SRM 1000.
SRM 3010 - Sport and Recreation Strategy and Leadership - 3 credits
Spring Semester
This course aims to provide students with both practical and theoretical understandings of how business strategy and leadership can be applied to the sport and recreation industries. Theories on strategic management and leadership with be discussed and applied throughout the semester. Additionally, this course equips students with a framework for understanding business strategy, leadership and ethics in sport and recreation management for better decision making.
Prerequisite: SRM 1000 and Junior/Senior standing.
SRM 3020 - Sport and Recreation Governance and Policy - 3 credits
Fall Semester
This course takes a broad look at the way sport is governed in today’s world. More specifically, it examines how sport organizations interact and coordinate with numerous policy actors from inside and outside the sport realm to facilitate and coordinate the mechanisms of governance. Therefore, governance is examined not as exercise of power but more as a complex mechanism of coordination. This course aims to foster critical thinking, writing and discussion about the complex role of governing sport organizations. More specifically, by (1) understanding the role of critical stakeholders within the process of governance; and, (2) by examining how broader institutional forces, such as culture, politics and power can also affect the governance of sport organizations. Junior/ Senior Standing.
Prerequisite: SRM 1000 and Junior/Senior standing.
SRM 3050 - Business of Coaching - 3 credits
Every Year
This course goes beyond the basic principles of coaching and addresses advanced topics in coaching including talent identification, talent development, and the effective skills needed for successful recruitment. The course makes extensive use of case studies and analysis of practical coaching situations for the betterment of coach development. Students will observe various coaches and will analyze and debate issues such as ethical conduct, team rules, and team values. Students will create a master/seasonal plan for a sport including daily practice plans, conditioning program, recruitment strategies, and financial budget.
Prerequisite: SRM 2050.
SRM 3060 - Sport Sponsorship and Sales - 3 credits
Offered periodically within a three-year academic cycle
This course examines how non-sport corporations are successfully targeting the sport consumer through the sponsorship of teams, events, and advertisements. It includes an introduction to sponsorships and how they relate to segmentation, sponsorship fit, and forms of sponsorships (e.g. celebrity endorsements, venue naming rights, and licensing). Also, the course will include prospecting and sales management to both consumers and sponsors. Students will be given the opportunity to review, analyze and evaluate real world sponsorship proposals. Students will develop a sponsorship proposal customized for a chosen sport property and a corporate client.
Prerequisites: SRM 2020 and MRKT 2050.
SRM 3070 - Sport Finance - 3 credits
Alternate Spring Semesters
This course will examine basic financial concepts and financial issues as applied to budgeting and business decisions in the sport industry. It will provide an overview of taxation, financial analysis, feasibility studies, and economic impact studies within sport & recreation organizations. Topics also include financial indicators for strategic planning, strategies for generating income, budget development and the allocation of resources.
Prerequisites: ACNT1010 and ACNT1011.