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MARKETING (MAJOR)

The field of Marketing has been and will continue to evolve over the next 10 years. Some marketing occupations will grow, some will become obsolete, and new positions will evolve. This program offers courses in Marketing Analytics, Consumer Behavior, and Digital Marketing to address the new and respects the traditional with courses such as Advertising, Marketing Management, and Sales Management. This program, along with the other degrees offered through the Business Department will emphasize the unique business, management, marketing and ethical principles and practices necessary to succeed in their industries. It ultimately will prepare professionals who are critical thinkers, interdisciplinary in their approach, and capable of effectively managing and performing in many different positions supporting various industries and markets. The BS Marketing curriculum will provide both skill-based and theoretical framework in business management with an applied practice to specific marketing areas.

Program Learning Objectives:

  1. Students will be able to Integrate the functional areas of Marketing and the broader community to inform decision making

  2. Students will be able to apply critical thinking and analytical techniques to solve real problems related to the Marketing discipline

  3. Students will be able to recognize and apply ethical principles to leadership and management decisions

  4. Students will be able to apply fundamental quantitative and qualitative support tools for decision making

  5. Students will be able to demonstrate effective professional communication skills through writing, research, and presentations as individuals and as productive members of teams

  6. Students will be able to define and describe the key marketing elements through the development and presentation of a strategic marketing plan

The Marketing Program:

Credits

Prerequisites

BUS 1000 Intro to Business

3

BUS 1010 Excel for Business

1

BUS 1610 Economics: Macro

3

BUS 1611 Economics: Micro

3

MIS 1010 Managing with Information Systems

3

ACNT 1010 Financial Accounting

3

ACNT 1011 Managerial Accounting

3

AC 1030 Communication Technology

3

22

Major Core Requirements:

MRKT 2000 Marketing Analytics

3

MRKT 2100 Digital Marketing

3

MRKT 2160 Consumer Behavior

3

MRKT 2520 Marketing Management

3

MRKT 3000 Marketing Research

3

MRKT 3980 Senior Seminar Marketing Policy

3

BUS 2000 Management Theory and Practice

3

BUS 2150 Quantitative Methods and Analytics1

3

BUS 2250 Business Law

3

BUS 2550 Operations Management

3

FIN 2000 Financial Management

3

BUS 3930 Management of International Business

3

BUS 3950 Business Ethics Seminar

3

Electives (Choose 3):

SRM 2000 Sport and Recreation Marketing and Revenue Streams

3

MRKT 2110 Sales Management

3

MRKT 2120 Retail Management

3

MRKT 2790 Public Relations

3

MRKT 3100 Advertising Management

3

MRKT 3450 Internship- Marketing

3

MRKT 3560 Global Marketing

3

48

Prerequisite or Corequisites:

MATH 1150 1 Statistics I (BUS 2150)

3